Have you ever gone into a store and felt the Sales person breathing down your neck?
You can hear it now right. Clip, clop, clip, clop as their shoes give them away on how close they are. You are not even sure you like what you have been looking at when you hear, “Can I help you?”
You politely say no, but are met with something like, “That would look great on you!” or “May I demonstrate how to use it?”
My skin crawls when these situations happen because I know these people are probably very nice and trying to make a living just like I am, but do they need to be so pushy?!
Since we are all business people here, it is safe to say that we all have something to sell. But have you ever felt slimy about selling the product or service you have worked so hard on?
I know when I first started, I did. I didn’t value what I did because it came easy to me and so I started doing A LOT of free projects to “build my confidence”, when really I was just standing behind those free services as my way of not taking the step forward to learn how to sell.
There are two big problems when giving your services away for free
1. You get burned out and stop bringing value because you really . do “Get what you pay for”.
2. People do not see the value in your work because it is free.
People respect paying for things and you will respect yourself more if you do not fall into this trap.
How to Sell as a Service to Your Customers
It may sound odd, but there is no reason that you should not make money while you are bringing others value.
You have done the research, found the perfect demographic and you have created something that solves a pain point they are looking to solve.
You May Need Something Part Time
When you sell as a service it comes down to how you are thinking about your product or service. If you are feeling in lack and trying to get the next client just to pay the bills, it is going to be much more difficult for you to land that client as well as not feel slimy about selling.
There are people like Steve Harvey who quit their jobs and made it big, but you have to look at what it cost them. Sometimes staying in that job you are not fond of or picking up a part time job is the best way to get your business started.
We all seem to envy the starving artist, that is, until we are the starving artist.
Being an Entrepreneur is risky and when you have responsibilities or people depending on you sometimes you need to take a bit of that risk out.
Frame Your Offer as How it Helps Solve Your Audience’s Pain Point
You know what your audience is looking for now you have to show them. If you are selling something that fixes a problem that someone is having YOU HAVE JUST SERVED THEM.
When I am hungry and go through the Drive-Through at Chick-Fil-A, I never think to myself, “Well they just sold me.” because I was hungry and they solved the problem with a smile and some Sweet Tea.
You shouldn’t feel slimy about helping people
Walt Disney spent his life creating happiness. That was what he wanted to “sell” the world, which is how we now have the “Happiest Place on Earth” Disneyland.
He didn’t question if it was going to work, he knew his market, he knew he was good at what he did and he just did it. When he started Snow White the news papers called it “Walt’s Folly”, but you know what he did? He knew it would be such a success before the English version came out the team had already created the imagery for other countries so it could sell faster.
You have to have faith in what you do and what you are an expert in. Take a few minutes to let that sink in and write down all of the things you want to have tied up pretty in a bow so that people know who you are, what you do, and how you do it.
Want to find more ways to have a relationship with your clients and customers rather than funneling them to death?